A Message from the Founders
As many of our customers already know, we were previously the Importers for Calgel – known to all as Calgel USA Inc. for the past 8 years.  That door closed for us in July 2009 when the Japanese Importer purchased Calbrook International – the manufacturer of Calgel.  The new owners in turn wished us well but they would no longer be selling product to us.  That is when Bellissima International Inc. was established.  With our dedicated staff we were able to launch the Bella Forma Collection in January 2010.

The Company
Bellissima International Inc. manufacturing company was established July 2009.  The first line that Bellissima launched was the Bella Forma Collection, our UV Soak Off gel line.  We are thrilled to announce that Bella Forma does not yellow!  Marnie and John Hadley, the founders and owners, manufacture and have distributors throughout the USA, Japan, UK, Canada, Malaysia, Australia and New Zealand with many more countries coming on board.   In the future, Bellissima International does plan on manufacturing other product lines.

Our commitment to our customers, now that we are the manufacturer, is to exceed your expectations.  Our fabulous staff is here for each and every one of you, to process your order, answer questions and provide dedicated support.  We care what you think as without you there would be no us! Even though Bella Forma UV Soak Off Gel is extremely easy to use and training is not a necessity to purchase product, we will be offering training classes.  We here at Bellissima International want you to be extremely comfortable using the Bella Forma Collection.


Marnie Hadley – CEO/President and Senior Educator
Marnie Hadley originally started out as a Bio Sculpture Gel Nail Technician, working in a salon in Ontario, Canada.  The salon owner, a Distributor for Bio Sculpture, shortly after became the Importer for Calgel in Canada, therefore switching from Bio Sculpture to Calgel in the salon.  After mastering Calgel, Marnie became a Premier Status Calgel Technician, then an Educator and quickly on to a Senior Educator.  Marnie and John were presented with a great opportunity to become the Importer of Calgel for the USA.  Since John’s family resided in California, that became the home of Calgel USA.   In the summer of 2009 the doors to Calgel were closed and brand new doors opened – Bellissima International Inc. was established.  Becoming a Manufacturer rather than just an Importer has certainly been a new and exciting adventure.  The experience of actually working with a chemist to fully understand the ‘how’s and why’s’ of the making of a UV soak off gel, has given both John and Marnie a vast insight and knowledge of the product. 

John Hadley – Vice President
John Hadley’s expertise is definitely in sales and marketing.  John managed the extremely successful sales team for Calgel USA and will continue to do the same for Bellissima International Inc., along with all the duties that come with being a manufacturer.  The vast experience in sales and working with people allow John to find the right type of employees to excel in the sales arena.  With his marketing background, John has helped two other companies dominate their marketplace.  When first starting with Calgel back in Canada, John did take a nail course to familiarize him with the product and to gain a better understanding of the nail technicians concerns along with the customers.